Book sales in Portugal increased by 14.1% in the first half of this year, in number of units sold, which corresponds to an increase of 18.9% in value.
According to data from Gfk consultant, an independent entity which in Portugal audits and accounts for book sales throughout the year, in the first six months of the year the average price of books increased slightly, by 4 , 2%, to reach the equivalent of € 12.98 on average.
The best-selling book categories were “Technical / Scientific” and “Practical / Leisure / News”, with respective increases of 22.9% and 23.2%.
In terms of sales channels, bookstores were the most chosen spaces for consumers to purchase books, accounting for 61.6% of the total, which translated into a 16.9% increase in sales. compared to the same period last year. In total, 38.4% of book sales were made in supermarkets.
About a year ago, in October 2020, the sale of books in Portugal was recovering from the sharp drop it had experienced due to the pandemic, but despite this it continued to record a drop of 15.8% .
Finally, GfK concludes that interest in eBooks is starting to wane and has not been able to keep up with the positive development of the previous year.