Sharjah Pavilion at the Guadalajara International Book Fair: A Gateway to Arab Culture for Latin American Readers

Mexico: The Sharjah Book Authority (SBA) pavilion at the 34th edition of the Guadalajara International Book Fair (FIL 2021) drew a massive crowd. As the only representative of the Arab world at the event, the SBA pavilion serves as a unique gateway for Latin American readers to familiarize themselves with Emirati and Arab literary culture. This is the tenth participation of the SBA at FIL, the largest book fair in Latin America.

Spanish translations of I condemn, as well as the other works of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, member of the Supreme Council and Ruler of Sharjah, have gained immense appeal, attracting readers as well as scholars of history.

A delegation headed by HE Ahmed bin Rakkad Al Ameri, President of the SBA, met with Marisol Schulz Manaut, Director General of the FIL. The two sides discussed cultural cooperation, including organizing and launching cultural initiatives and events, and paving the way for partnerships in the creative industries.

The SBA delegation also met with Mexican and international publishers, discussing increasing their footprint in the Arabic book market by participating in the Sharjah International Book Fair (SIBF). With SIBF becoming the world’s largest book fair in terms of volume of copyright purchase and sale, global publishers see the fair as the gateway to publishing markets in Asia and Africa. .

The authority also presented the vision and mission of the Sharjah Children’s Reading Festival (SCRF) and received overwhelming feedback from editors who expressed interest in participating in the annual event as well as the exhibition of illustrations from Sharjah children’s books held in the margins. They also expressed their interest in concluding partnership agreements with publishers in the Arab region, particularly in the translation of literature for young adults.

HE Ahmed bin Rakkad Al Ameri, President of the SBA, said: “Our participation in the Guadalajara International Book Fair (IDF 2021) coincides with the United Arab Emirates Golden Jubilee celebrations which documents 50 years of achievements and wonderful stages, especially in the cultural field. Under the guidance and direction of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, member of the Supreme Council and Sovereign of Sharjah, who believes that books and culture serve as a bridge between nations and the foundation of any successful cultural project, Sharjah has become one of the main cultural capitals of the world.

He added: “Building communities based on knowledge and awareness is a journey that requires an exchange of expertise and partnerships. SBA is always keen to participate in FIL due to the strong connection between Sharjah and Mexican cities which has yielded excellent results over the years, and is reflected in the huge attendance at the Pavilion of Authority. “

The SBA pavilion also highlights the vision and strategy of the Sharjah International Literary Agency, SILA, the first literary agency of its kind in the United Arab Emirates and the region, which aims to facilitate communication between publishers, authors, translators. and creators, and streamline their operations in accordance with established local and regional legal and professional frameworks, in addition to stimulating the Arabic publishing market, while promoting Arabic literary and cultural content globally.

Mansour Al Hassani, Head of SBA’s Sales Department, said: “SILA is part of SBA’s ongoing efforts to promote designs on the international publishing scene. FIL 2021 is an ideal platform to not only present SILA, its vision and mission to visitors, but also to invest in titles of different formats. “

SBA also presents in its pavilion the Spanish translations of a selection of works by Emirati and Arab authors. FIL 2021 runs from November 27 to December 5.


© Press release 2021

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