Photo: Kato Ceaser
NEW YORK—An incredible story has been written at Fairmont Hotels & Resorts around the world, since the brand opened its first hotel in 1907. Truman Capote launched his famous black and white ball, known as one of the most famous parties 1960s, at the Plaza Hotel New York, a hotel managed by Fairmont. And when Neil Armstrong and Buzz Aldrin returned to Earth after landing on the moon, their first cocktail was delivered via flask from The Savoy, a Fairmont outpost in London.
Momentous stories like these came to life on April 12 at Rockefeller Center for an extravagant dinner party celebrating Fairmont’s release of its new coffee table book, Large by nature. The art book is a treasure trove of history, tales and notable guests of the brand’s hotels.
Studio HS, the brand experience and experiential marketing division of H&S Communications, worked with Fairmont to create a detailed and enticing dinner to introduce the book to publishers and influencers and provide them with an impressive evening in a city. iconic of New York. place.
“We were first tasked with finding a great restaurant in town to arrange a quick dinner for 20 [people] and tell them about the book,” explains Amaany Clarke, senior experiential producer for H&S. But after she and her team spoke with the Paris-based creative chief CEO of Accor (owner of the Fairmont brand), Jean Guilhem Lambertishe said, “We all felt inspired to dig a little deeper and find ways to bring it to life in an interesting and experiential way. The vision evolved over time, over two to three months of planning, but all for the better. ”
The H&S team wanted a place that speaks to the energy of New York, while offering views and natural greenery as a nod to the Large by nature ethos. 620 Loft & Garden at Rockefeller Center fits the bill. The loft overlooking Midtown Manhattan hosted a gallery of enlarged images from the book that guests could peruse during cocktail hour, while a 37-foot-long garden and swimming pool were ideal for the intricate tablescape where 28 guests were seated.
“I wanted the level of detail…to really reflect what it would be like if you were at that Truman Capote Black and White Ball and you were sitting with Audrey Hepburn and Andy Warhol. I wanted it to be grand,” said Elizabeth HarrisonCEO and co-founder of H&S.
Check out the full list of vendors involved and scroll down for photos and more fun details inside the event.
A V: AV ATD
Restoration: Pinch food design
Flowers: The Mini Rose Co.
Ice sculptures: Okamoto Studio
Logistics: In2 Design Productions by Rodrigo Pinto
Prints: Vida signs
Place: 620 Loft & Garden