Book launch by Jan Knikker, MVRDV at IE School of Architecture and Design
For the first time, the IE School of Architecture and Design opens its doors to the public for a very special lecture by Jan Knikker. He is Partner and Chief Strategy Officer at MVRDV, the internationally acclaimed architecture studio based in Rotterdam and known for award-winning projects such as Depot Boijmans Van Beuningen, Tianjin Binhai Library and Silhouette Moscow.
The conference, How to earn work, starts IE School of Architecture and Design Business of Design Lecture Series 2021, where Jan Knikker will share insights and stories from his new book, “How to Win Work: The Architect’s Guide to Business Development and Marketing” (RIBA Publishing, 2021).
According to Jan Knikker, “the relationship between successful architects and the media is essential and symbiotic”, and his talk will explore all aspects of promotion, press and business development, as well as sharing practical advice and in-depth information drawn from a wide variety of architects working in multinational firms and smaller architectural offices.
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