Abbott Elementary School announced plans to launch free book fairs for low-income students. In partnership with Scholastic Books, the efforts will bring new reading to students across the country this spring. According to Variety, The program will run at seven Title 1 schools between March 14 and March 18, with each student receiving two free books and each teacher receiving 10.
“Abbott Elementary School highlights and reflects the experiences and challenges faced by educators across our country,” said Erin Weir, executive vice president of marketing for ABC & General Entertainment, according to the outlet. “We had an extraordinary opportunity and responsibility to amplify this mission in our serial marketing efforts. Giving back to this deserving community has been a mainstay of our campaign from day one, and through several incredible partnerships, like our collaboration with Scholastic, we’ve had the great good fortune to celebrate teachers through the donation of supplies, local activations, and more, while sharing the joy of our hilarious new comedy.
The first school is that of designer Quinta Brunson, Harrity Elementary in Philadelphia. Diehl Elementary in Erie, Pennsylvania, Bond Elementary in Chicago, Dayton’s Bluff Elementary in Minneapolis, Freeman Elementary in Flint, Michigan, and Cortada Elementary and Florence Griffith Joyner Elementary in Los Angeles are also schools selected for the program.
— quinta brunson (@quintabrunson) March 9, 2022
ABC also announced the continuation of its Traveling Teacher’s Lounge initiative, which provides teachers with Scholastic books, school supplies and breakfast. With the relaunch, teachers will also be provided with Abbott Elementary School branded merchandise.
The first round of the fair, which began Jan. 3 and visited schools in Philadelphia, New York, New Jersey and Maryland, donated more than 1,000 books, 10,000 notebooks, 100,000 kitchen utensils writing and 15,000 arts and crafts materials. The traveling program is scheduled to hit Dallas on March 10, Houston on March 11, Santa Fe, NM on March 15, Phoenix on March 16, Reno, Nevada on March 18 and Los Angeles on March 22.
Since he started, Abbott Elementary School soared in ratings and popularity. The 30-minute comedy, starring Brunson herself as well as Sheryl Lee Ralph, Lisa Ann Walter, Jacob Hill, Janelle James and Tyler James Williams, earned high ratings on ABC. According to a press release, after seven days of viewing on linear and digital platforms, Abbott Elementary School tripled its initial Live+ same-day rating to a 1.8 rating. The series also nearly doubled its total average viewership after seven days of cross-platform viewing to 5.9 million viewers from 3.1 million.
Watch the official trailer for Abbott Elementary School below.